Madison, Wisconsin, est. 2014
© Tone Madison LLC, 2018
Our focus is on journalism that treats culture in Madison as the complex subject it is—not as fodder for promotional fluff. We champion things we love, but we also ask annoying questions and throw the occasional brick.
In August 2018, Tone Madison formed a partnership with the Madison-based arts nonprofit Communication. We operate as an autonomous entity under Communication’s umbrella. Communication acts as a fiscal receiver for Tone Madison, and our two organizations share office space and collaborate on some programming. Communication’s board and staff are not involved in Tone Madison’s editorial decision-making.
Reader support: Recurring donations through Patreon and one-time donations through Square Cash help us cover our costs and pay our contributors for their time and effort. You can also buy a koozie pack or a limited-edition T-shirt.
Advertising policy: Paid advertisements also provide revenue for Tone Madison. They are clearly delineated and not disguised as stories. Advertisers may choose to underwrite a particular story or project, but we do not run "branded" or "native" content. Advertisers purchase ads, not influence over our editorial decisions.
Other disclosures and ethics policy: Many of our contributors are in bands or otherwise participate in the communities we cover. Tone Madison also puts on events involving local venues and performers. We do our best to be transparent and fair about any potential conflicts of interest. We expect all of our contributors to disclose any potential conflicts of interest.
Editor/Publisher: Scott Gordon
Associate Publisher: Chris Lay
Technical Director: Mark Riechers
Sales Director: Melissa Badini
Contributors past and present: Ian Adcock, Dylan Brogan, Ashlie Crooks, Sasha Debevec-McKenney, Liz DiNovella, Rachal Duggan, Emili Earhart, Marc Eisen, Russell Emerson Hall, Edwanike Harbour, Holly Henschen, Jess Horn, Katie Hutchinson, Maija Inveiss, Kristian Knutsen, James Kreul, Reid Kurkerewicz, Rob Lundberg, Bianca Martin, Frankie Mastrangelo, John McCracken, Emily Mills, Erica Motz, Ben Munson, Mike Noto, Caleb Oakley, Michael Penn II, Grant Phipps, Chali Pittman, Katie Richards, Catie Rutledge, Phoebe Schlough, Daniel Seeger, Joel Shanahan, Henry Solotaroff-Webber, Abe Sorber, Steven Spoerl, Zack Stafford, Alan Talaga, Francisco Velazquez, Claire Warhus, Andrew Winistorfer, Sarah Witman, David Wolinsky, Evan Woodward
Our logo was created by Madison-based designer Shelby Floyd.
Pitching us: If you're a writer, audio producer, videographer, photographer, or illustrator who shares our vision, send story ideas to firstname.lastname@example.org, but read our pitch guidelines first. We also accept pitches for guest columns for members of the Madison community with something to say about cultural issues.
Asking us to write about your stuff: We're choosy about what we cover, but are happy to hear from you about your project, event, band, or other thing. Send the relevant details to email@example.com and we'll let you know if we are interested.
Sending us tips: Seen or heard something you think we should know about? You can do that at firstname.lastname@example.org as well.
Interested in advertising? We have simple, affordably priced ad plans designed with Madison small business owners in mind. Reach Melissa Badini at email@example.com for more information.