Our focus is on journalism that treats culture in Madison as the complex subject it is—not as fodder for promotional fluff. We champion things we love, but we also ask annoying questions and throw the occasional brick.
Reader support: Recurring donations through Patreon and one-time donations through Square Cash help us cover our costs and pay our contributors for their time and effort. You can also buy a koozie pack or a limited-edition T-shirt.
Advertising policy: Paid advertisements also provide revenue for Tone Madison. They are clearly delineated and not disguised as stories. Advertisers may choose to underwrite a particular story or project, but we do not run "branded" or "native" content. Advertisers purchase ads, not influence over our editorial decisions.
Other disclosures: Some of our contributors are in bands or otherwise participate in the communities we cover. Tone Madison also puts on events involving local venues and performers. We do our best to be transparent and fair about any potential conflicts of interest.
Editor/Publisher: Scott Gordon
Associate Publisher: Chris Lay
Technical Director: Mark Riechers
Contributors past and present: Dylan Brogan, Sasha Debevec-McKenney, Liz DiNovella, Rachal Duggan, Emili Earhart, Marc Eisen, Russell Emerson Hall, Jess Horn, Maija Inveiss, Kristian Knutsen, Bianca Martin, Frankie Mastrangelo, John McCracken, Emily Mills, Erica Motz, Ben Munson, Mike Noto, Michael Penn II, Grant Phipps, Chali Pittman, Catie Rutledge, Brett Schlough, Joel Shanahan, Henry Solotaroff-Webber, Zack Stafford, Francisco Velazquez, Claire Warhus, Sarah Witman, David Wolinsky
Our logo was created by Madison-based designer Shelby Floyd.
Pitching us: If you're a writer, audio producer, videographer, photographer, or illustrator who shares our vision, send story ideas to firstname.lastname@example.org, but read our pitch guidelines first. We also accept pitches for guest columns for members of the Madison community with something to say about cultural issues.
Asking us to write about your stuff: We're choosy about what we cover, but are happy to hear from you about your project, event, band, or other thing. Send the relevant details to email@example.com and we'll let you know if we are interested.
Sending us tips: Seen or heard something you think we should know about? You can do that at firstname.lastname@example.org as well.
Interested in advertising? We have simple, affordably priced ad plans designed with Madison small business owners in mind. Reach email@example.com for more information.